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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

BlackBerry DevCon Asia 2011 will be held in Bangkok, Thailand this year. Thousands of BlackBerry enthusiasts come together for sessions, demonstrations, hands-on labs and keynotes — all focused on creating mobile applications for the powerful BlackBerry platform.

Developer 207
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[Asia][Event] ad:tech Introduces Roadshows Across Southeast Asia

YoungUpstarts

Digital marketing events have been getting tired of late, and perhaps it’s no surprise that interactive advertising and technology conference ad:tech in these parts recently rebranded itself into a regional event, ad:tech asean 2014. million Malaysian youth falling under this category.

Asia 183
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Stop Trying to Make Your Customers Smarter!

Duct Tape Marketing

She was headed home, after being part of a two-week group tour around Thailand. It might be nice to adopt the latest mobile technology – But hey – If you have a customer who paid like, $11,000 for a round-trip ticket on your airline, you damn well better offer her the options that she wants. United did that.

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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

crowdSPRING Blog

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. The emotional content in advertising is far more influential than its informative content. Self-esteem.

Sales 61
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Twitter Link Roundup #196 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above, “Giving”, is a 3 minute commercial for Thailand mobile phone service provider True Move. “3% of all those who go online with their phones do “most” of their browsing via mobile” – crowdspring.co/1gpG6UA. Nielsen Study: Trust in Online Advertising Increasing | ClickZ – crowdspring.co/18DsO7W.

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How To Take Back Control Of Technology

Duct Tape Marketing

I wonder, I know somewhere in the book, and there's obviously lots of research on this, in fact, there's apps to track this, how much time we actually spend, say, on mobile devices and things. But basically we have to stay on line for as long as possible so they can collect more data on us and then so they can target more advertising in us.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). How to measure (success)?

Analytics 149