CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
Advertising can be seen as an insurance. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Marketing : get a larger share of voice.
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