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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Disclaimer: we have three portfolio companies in the consumer mobile space, still in stealth). social media. credit App Annie.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

They have completely changed the social network space, managing to innovate new ways to monetize creativity while competing against popular social media platforms. world's most disruptive tech titans to a stable, market-leading firm introducing modest advances to its current products. 9- Discord. 14- The Farmstand.

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Why you shouldn’t keep your startup idea secret

cdixon.org

You’ll learn about competitive products that exist or are being built. You’ll gauge people’s excitement level for the product and for various features. Great tips, fully inline with “Four Steps to the Epiphany” Also reminds me of Dharmesh’s “Stealth Mode, Schmealth Mode” — [link].

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How to get beta signups for your startup in 9 steps

thenextweb.com

Most of Google’s products are launched in beta in small, often buggy patches. They even use their own product as a launch page, because they’re still in private beta! 3 Don’t go too stealth. Unless you have tons of funding (see Kohort ), be careful about going too “stealth.” Break the news!

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Smart Startups Learn How To Create And Manage Hype

Startup Professionals Musings

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why. YOu should check it out.

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