Gust

OCTOBER 7, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. This takes time, and is more valuable than any advertising you can buy.

Stealth 131

Stealth Entrepreneur Incubator Engineer 131

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. You may be a product expert, but have little experience with running a business, or marketing, or sales. Be prepared to ship a minimum viable product and pivot.

Stealth 406

Stealth Startup Metrics Viral 406

Austin Startup

FEBRUARY 9, 2019

We recently invested in Osano , which is led by the very talented Arlo Gilbert and is currently in stealth mode. By contrast, MOON is going to launch soon and is not in stealth mode at all. We went with the stealth mode approach prior to our launch, as I’ll reflect on at the bottom of this lesson. I could waste no time.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

ConversionXL

FEBRUARY 19, 2020

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

Software Review 105

Software Review Advertising Stealth Campaign 105

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

crowdSPRING Blog

SEPTEMBER 28, 2012

Stealth mode” and other f’ing brilliant strategies – [link]. Why Facebook is failing as an advertiser - [link]. Creative Ads: A Collection of 40 Amazing Print Advertisements – [link]. 20 Creative Examples of Bench Advertising – [link]. 20 Creative Examples of Bench Advertising – [link].

Social Media 95

Social Media Small Business Design Media 95

The Next Web

MARCH 10, 2013

Hasty is a seed-funded stealth startup whose mission is to improve the health of humanity. If you’re an entrepreneur, you’re probably measuring everything you possibly can about your business and your product. This is a guest post by Chris Hollindale, co-founder and CTO of Hasty. They’re all important, and they all need recording.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

crowdSPRING Blog

MAY 11, 2012

Six Myths of Product Development – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

The Next Web

JUNE 7, 2013

The eighth is currently operating in stealth mode (yes, even on demo day) but we’re digging to find out more about them. TaxiCast by London-based BrightMove Media wants to revolutionize advertising on taxis. Cains said he’s also in talks with partners to adapt the technology for a variety of televised sport.

Internet 120

Internet Bulgaria Portugal Stealth 120

crowdSPRING Blog

NOVEMBER 30, 2012

The ABCs of MVPs: How to Get the RIGHT Product out Faster – [link]. The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. The Difference Between Stealth Mode and Quiet Mode – [link]. AppBot – Lessons Learned Launching A Minimum Viable Product – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. This takes time, and is more valuable than any advertising you can buy.

Stealth 229

Stealth Startup Incubator Engineer 229

cdixon.org

SEPTEMBER 17, 2011

You’ll learn about competitive products that exist or are being built. You’ll gauge people’s excitement level for the product and for various features. Great tips, fully inline with “Four Steps to the Epiphany” Also reminds me of Dharmesh’s “Stealth Mode, Schmealth Mode” — [link].

Stealth 68

Stealth Startup NDA Cofounder 68

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product.

Flash 162

Flash Marketing Stealth Social Media 162

YoungUpstarts

OCTOBER 30, 2019

Big businesses in cities around the world are inspired to create advertising in the form of street art. Basic and inexpensive can sometimes gain a lot more traction than those with high production values. Stealth marketing can cross the line in black hat strategies. Undercover marketing. Subtle touches.

Campaign 113

Campaign Flash Marketing Viral 113

Hearpreneur

APRIL 13, 2022

I appreciate the thought and care that went into The Farmstand, a product developed by Zooey Deschanel and Jacob Pechenik that enables buyers to garden fresh vegetables without pesticides and less water than conventional gardening. Thanks to Teo Vanyo, Stealth Agents ! #21- Thanks to Richard Mews, Sell With Richard ! #14-

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

mashable.com

MAY 5, 2011

“Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&# In exchange for $150,000 to $300,000 of work, each startup has given Kayweb 14% to 40% equity.

Equity 74

Equity Engineer Technical Review Social Media 74

mashable.com

MAY 5, 2011

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

mashable.com

JUNE 11, 2013

Advertise Advertise. Perhaps the team is working on a product that really isnt that great or useful. Maybe they never thought about product-market fit. Building a product is like packing a suitcase: Plan out what you think you need. The biggest mistake I see is companies waiting too long to release the product.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. ’ Remember, you got to be successful, that’s a great place to be.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. ’ Remember, you got to be successful, that’s a great place to be.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Lightspeed Venture Partners

JANUARY 6, 2011

Improve the product. Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. Internalize culture and values.

Stealth 60

Stealth Startup Lean Cofounder 60

thenextweb.com

OCTOBER 17, 2011

Most of Google’s products are launched in beta in small, often buggy patches. They even use their own product as a launch page, because they’re still in private beta! 3 Don’t go too stealth. Unless you have tons of funding (see Kohort ), be careful about going too “stealth.” Break the news!

Social Media 67

Social Media Stealth India Startup 67

crowdSPRING Blog

FEBRUARY 16, 2011

Startups in stealth mode need one piece of advice – [link]. 13 Tips on Designing Awesome Stickers That Sell More Products – [link]. One of the best essays on recruiting a high performing team for your startup – [link]. Difficult is good (about working with “difficult&# entrepreneurs) – [link].

Social Media 95

Social Media Small Business Design Media 95

Both Sides of the Table

MAY 15, 2010

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why. YOu should check it out.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure.

Management 120

Management Startup Stealth Seed Stage 120

mashable.com

NOVEMBER 3, 2010

Craig is currently the CEO and founder of stealth-ish startup BetterWorks. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. Roberts talks of social networks as mediums that may very well help your product or name attract VC attention.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Feld Thoughts

JUNE 27, 2012

Today one of our portfolio companies, LinkSmart , has come out of stealth mode and unveiled its product, Total Link Management and $4.7M This publisher then runs a never-ending fire drill with their sales, SEO and yield management teams to fulfill those obligations with their advertisers. in financing led by Foundry Group.

Web 130

Web Stealth SEO HTML 130

VC Adventure

JUNE 27, 2012

LinkSmart is changing all that with the Total Link Management (TLM) product, which they announced today. At the core of their search engine is the measurement of that linking activity.

Stealth 78

Stealth Affiliate Partner Internet 78

The Next Web

JULY 24, 2013

Ticckle itself has been operating in stealth mode for more than nine months already, but in June had its proper launch for the iOS app, with iOS being the target of choice not least because of Stephen Fry’s known love of Apple, and therefore the amount of traffic he drives every time he posts a Ticckle. It all sounds very light-hearted.

Video 131

Video Cofounder Stealth Angel Investor 131

VC Cafe

FEBRUARY 4, 2012

Israeli startup FootTraffic offers advertisers a performance marketing platform for location-based offers. Today, advertisers need to target each app separately to promote their location-based deals. Advertisers would normally have to go through agencies and it would cost them additional time and money.

API 90

API Redemption Stealth SMS 90

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. The Trada system easily allows advertisers to upload campaign information and connect with hundreds of search experts.

Search 83

Search Stealth CPA Campaign 83

YoungUpstarts

NOVEMBER 4, 2019

Such apps deliver unmatched stealth during surveillance activities. Likely, all advertised features are not available in the Copy9 iOS monitoring solution. Besides, the best iPhone track apps don’t even require installation on the target device. They only require to track the target through the iCloud backup. Part 4: Mobistealth.

SMS 113

SMS Social Media Stealth Web 113

adamac.blogspot.com

MARCH 9, 2010

Stealth-mode" is generally unecessary and more likely harmful to your startup (and calling it stealth-mode calls you out as a noob). Its great to have a big vision and try to get others excited about it, but a startup really needs focus (Whats the minimum viable product ?). If its your company, bear this strongly in mind.

Technical Review 41

Technical Review CTO Hire Fractional CTO Startup 41

Start Up Blog

JANUARY 3, 2019

They infiltrate the mind by stealth. I predict this year we’ll see the first regulation where algorithms must be communicated with end users of digital products – like we have an ingredients list and nutrition panels on boxes of cereal. The black box is about to be opened up. I wrote about it here a few weeks ago.

Algorithm 63

Algorithm Social Media Harvest Stealth 63

VC Adventure

JUNE 27, 2012

LinkSmart is changing all that with the Total Link Management (TLM) product, which they announced today. At the core of their search engine is the measurement of that linking activity.

Stealth 48

Stealth Affiliate Partner Internet 48

VC Cafe

JULY 9, 2010

Legolas Media – Currently in stealth mode, The Legolas Media team is focused on innovating digital display media. The company is currently engaging with buyers and sellers in the marketplace, focused on revolutionizing the usage of data for performance based advertising. Miscellaneous. See the Soho OS video demo below.

Media 109

Media Stealth Venture Capital 109