Advertising Search SEM Vertical 
ConversionXL
JUNE 30, 2019
To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do. Then, I perform my own search, going through at least two pages of PPC ads and organic results. Which results show up?
ConversionXL
MAY 11, 2017
To find out who your top competitors are: Do a Google search, check Google Trends, SimilarWeb, Compete or Alexa. If your company doesn’t show up in the search results or doesn’t get clicked on – you know you’ve got work to do. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.
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Up and Running
JULY 26, 2016
It’s no joke that your users are your best advertisers. Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Search ads are expensive, however. How old are they? What do they do?
ConversionXL
FEBRUARY 3, 2022
At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. In another example, let’s say most of your acquisition comes through organic search, but conversion rate to signups is lower than you’d expect. Search engine marketing: Driving ROI from searchers. Then they run the experiment.
Steve Blank
APRIL 15, 2011
Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their ads of “Cloud Demand Prediction” hadn’t been catching the eyes of people searching for these keywords.
VC Cafe
SEPTEMBER 27, 2010
Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. With verticals such as web, gaming, mobile and desktop software, utest has managed to tap into the vast market of companies that don’t have in-house QA teams.
www.launch.co
JULY 25, 2012
Search. -->. For background, Mahalo started with a vision of "human powered search + content" which had nice, moderate -- but not breakout -- success. We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." Sign up for our Newsletter. Big Smarts.
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