VC Cafe
SEPTEMBER 27, 2010
Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. million in a second round led by previous backer Genesis Partners and joined by T-Venture , the venture capital company of Deutsche Telekom.
Both Sides of the Table
MAY 15, 2010
Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Primarily targets SMBs.
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crowdSPRING Blog
MARCH 13, 2014
Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G.
Austin Startup
MARCH 26, 2019
You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). How will you take advantage of SEO and SEM? paid influencers, podcasts, out-of-home advertising, direct mail, newsletters, brand partnerships, TV, etc.
VC Cafe
FEBRUARY 7, 2011
Outsourcing, for example, is a common thread among many eCommerce companies and supports capital efficiency by enabling dedicated focus. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? And influencers may help once or twice but ultimately nothing is free. It it just more time that they save?
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