Remove Affiliate Remove Aggregator Remove Global Remove Metrics
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote.

article thumbnail

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. our measurement strategies 2.

Analytics 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Come Up with More Winning Tests Using Data

ConversionXL

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. SaaS, ecommerce, lead gen, affiliate models. The latter is much more important, it’s the key metric you want to pay attention to. You have specific problems.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations. But, ultimately, it generates paying customers—and that’s the only metric that really matters. In many ways, this approach is anathema to traditional content marketing.

B2B 133
article thumbnail

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60
article thumbnail

Startup Resources

www.vccafe.com

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? affiliate and referral marketing on the web. TIE UK : TiE, a not-for-profit global network of entrepreneurs and professionals, TiE is an organization of industry professionals who share the common interests of promoting and fostering entrepreneurial efforts.