Remove Affiliate Remove Analytics Remove Green Remove Social Media
article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Affiliate Marketing. You should also link your Search Console to Google Analytics. Organic Social Media Cannabis Marketing. Word-of-Mouth Marketing.

SMS 101
article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. million queries we can identify in the Think and See stages?

Framework 163
article thumbnail

5 Hot Ecommerce Trends to Watch

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! However, some individuals or small businesses have found success through affiliations with major retailers. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Latest Social Media News. The Social Good Brief.

eCommerce 101