ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

JANUARY 24, 2011

So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Not through data pukes. It is easy and it is hard. But what is the value of that click?

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 6, 2010

Take a week to segment that data and find out how to save 10% of the cost. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Create a funnel for your cart / checkout / lead submission process. Find the biggest abandonment page. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool. Campaign is defined as anything but Direct traffic. Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161