Occam's Razor
JANUARY 24, 2011
To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Whenever possible, tag those links with campaign parameters / affiliate codes / whatever works, and collect data that helps you identify goal values for your website. But what is the value of that click?
Occam's Razor
JANUARY 6, 2010
The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). No amount of great multi channel tracking will save this company, they suck at the basics.
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David Teten
DECEMBER 3, 2019
I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve used Asana extensively to manage activities firm-wide.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. .
Transformify
MAY 14, 2018
If you have an extensive database of prospects, potential partners, etc. These include your clients, vendors, affiliates, etc. There are a number of lawful bases to process information under GDPR ( This article by Elizabeth Denham, UK Information Commissioner and one of the authors of the GDPR may also be of interest).
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. This Stack Exchange forum exclusively for database administrators. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.
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