ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

FEBRUARY 3, 2022

You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Use this information to optimize for retention with: Transactional messaging. Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105