Affiliate B2C Metrics Mobile 
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.
www.clickz.com
JANUARY 7, 2013
B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Ad Industry Metrics. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. B2C Email Marketing.
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Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. Glory will be yours!!
Occam's Razor
JULY 22, 2013
For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.
Occam's Razor
FEBRUARY 10, 2016
It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. We see this everyday. "Analysts"
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Be aware of mobile subject line character restrictions. What about social media support?
Occam's Razor
OCTOBER 10, 2011
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.
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