Affiliate Channel Search SEM 
YoungUpstarts
NOVEMBER 6, 2019
With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. Raw Traffic. Current Customers.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. You can find out how to more cost effectively buy search terms (i.e.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed.
Up and Running
JULY 26, 2016
These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. This is when metrics come into play.
crowdSPRING Blog
MAY 1, 2013
We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).
YoungUpstarts
APRIL 26, 2016
This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Instead, she’ll use search and the browser to find information from retailers she’s more casually invested in. Apps are for loyal users and mobile Web is for reach.
Occam's Razor
JULY 1, 2008
The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. that took ten seconds.
Expert insights. Personalized for you.
165 
Let's personalize your content