Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much. But you have to try.

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. But neither role is that of a Web Analyst.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ).

Metrics 98

Metrics Analytics SEM Campaign 98

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars. The great thing about this strategy is you already have a conversion mechanism.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics 120

Metrics Analytics PPC Campaign 120