Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Affiliate Marketing: What Marketers Need to Know From 4 Experts. More Categories. Ad Industry Metrics. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

Metrics 151

Metrics Web Analytics CPA 151