Startup Lessons Learned

SEPTEMBER 22, 2008

The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Media Planning Media Buying Publishing Display Advertising Video Mobile. More Categories. Ad Industry Metrics. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Your SEO team can do the begging, if required. :).

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

DECEMBER 25, 2019

Sinordo, Modern CPA Group ! #17- By being able to create freshly roasted coffee and being able to deliver it directly to people’s doorstep we are able to take out the middlemen and get that fresh taste without the hassle of sending our product to a distribution center and then having it wait on shelves for weeks on end.

Entrepreneur 131

Entrepreneur Technical Review LLC Software Review 131

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. Not so much because of the chump change we made (my distribution partner and I), but more so because of the invaluable lessons learned in the process.

Internet 80

Internet Technical Review Stock Due Diligence 80