Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Partner program. A partner program is exactly what it sounds like. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 3, 2022

You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Use this information to optimize for retention with: Transactional messaging. Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

OCTOBER 30, 2020

It helps similar customers relate, and provides authentic and trustworthy sources for them to reference when deciding to make a purchase. And it’s the unlock that’s helped produce nearly a million dollars a year in passive income for my partner, Mark, and me. My favorite of all the strategies is customer retention.

eCommerce 152

eCommerce Sales Software Review Canada 152

Up and Running

SEPTEMBER 10, 2021

Provide employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits.

Management 116

Management Customer Software Review Technical Review 116

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”).

API 167

API Viral Startup Retention 167

ConversionXL

MAY 27, 2022

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales. Social proof is a powerful thing.

Demand 115

Demand Affiliate Audience Leadership 115

steveblank.com

JULY 8, 2011

It’s more reference material. Blogs (VC): Antonio Rodriguez [link] – A very technical VC at Matrix partners who can actually code. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way.

Software Review 110

Software Review Startup Silicon Valley Analytics 110