ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JANUARY 7, 2020

How can paid search assist in lead generation? And what can you do to get the most out of your campaigns? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. But if you’ve never run a Google Ads campaign before, you may feel overwhelmed.

Search 71

Search PPC Kansas City B2C 71

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Otherwise, it’s uniqueness stood out on its own and it generated curiosity. Attracting someone from the start can save money on ads, lead generation, and marketing in the future.

Naming 152

Naming India Chicago Entrepreneur 152

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The answer is simple: Aggregators. They are the best drivers of traffic, they are the best generators of leads.

Analytics 139

Analytics Aggregator Channel B2B 139

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72