Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Search Engine Optimization (SEO) Metrics & Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Aymeric Gaurat-Apelli

JULY 1, 2010

Make a list of the 5 most popular blogs in your niche and subscribe to their RSS feeds. (I I recommend Google Reader to read and subscribe to the RSS feeds). Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites.

Ruby 45

Ruby RSS Australia Social Media 45

Duct Tape Marketing

JANUARY 16, 2020

John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. We do that automatically, so you can add an RSS feed. We do publish that, in a lot of ways, for SEO purposes. Chernis: Yes. ” It is not dead. Chernis: Yeah.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Aymeric Gaurat-Apelli

JULY 1, 2010

Make a list of the 5 most popular blogs in your niche and subscribe to their RSS feeds. (I I recommend Google Reader to read and subscribe to the RSS feeds). Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites.

Ruby 28

Ruby RSS Australia Social Media 28

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123