Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. You know links and page rank and what not!

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? But why not just focus on SEO and call it a day? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). SEO is great for those long-tail searchers.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

JULY 30, 2019

In other words, you go to a website and they’ve got all these glowing reviews on their website, but then there’s Google who is aggregating these theoretically in a sort of impartial way. John Jantsch: Okay, so on Google’s five point or five star scale, is there a perfect aggregate score that you should be aiming for?

Software Review 67

Software Review Reputation Small Business Aggregator 67

Up and Running

NOVEMBER 12, 2020

If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. If you choose a platform where your target audience is not present, your marketing campaigns will become incredibly expensive and fail to deliver. Pitch to investors. Tools like Import.io

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

NOVEMBER 3, 2016

There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Also, look into those that evangelize your company , your top referrers. What do they have in common? Employees and managers. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. More is not the answer – better integration is. Facebook lead capture.

Marketing 70

Marketing Social Media Aggregator Database 70

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. From an SEO perspective, it is always helpful to find a domain name that includes your target keywords. Also, I was very averse to mentioning SEO in my business name because it’s an overused term.

Naming 152

Naming India Chicago Entrepreneur 152

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

MARCH 27, 2018

Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. It’s no longer an SEO tactic or simply content marketing. It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook.

Aggregator 74

Aggregator Engineer Social Media SEO 74

Duct Tape Marketing

FEBRUARY 8, 2017

Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. My guest for this week’s episode of the Duct Tape Marketing Podcast is Annie Cushing.

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” Should you still invest in SEO for the long tail? Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign). Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015.

Email 48

Email SEO Campaign Agile 48

Venture Chronicles

APRIL 20, 2014

The demand center teams would respond to product & solution marketing, as well as partner marketing to drive campaigns, content, events, and interactive (SEO/SEM) for the specific outcome being targeted.

B2B 45

B2B Marketing SEM Bandwidth 45

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! Email Marketing: Campaign Analysis, Metrics, Best Practices. Search Engine Optimization (SEO) Metrics & Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Your SEO team can do the begging, if required. :).

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Is it actively improving campaigns or helping optimize the site? The same applies to conversion optimization , SEO , or any other discipline. You can be successful only with a detailed tracking and implementation concept.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

JANUARY 16, 2020

John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. We do publish that, in a lot of ways, for SEO purposes. Really, the SEO capability of Twitter, I feel, is as powerful as ever. Chernis: Yes. ” It is not dead.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. . # 2: Segmentation to the rescue! In all scenarios segmentation rules !]. For example you could just look at Organic traffic trends.

Analytics 68

Analytics Metrics Search Florida 68

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. How is your company measuring the ROI of your SEO campaigns? High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. In fact, never abandoned your website, SEO, or content. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Small Business 70

Small Business Marketing Audio Technical Review 70

Aymeric Gaurat-Apelli

JULY 1, 2010

Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites. Although I believe SEO is a better strategy for the long term, paid traffic is a good option at the beginning. You don’t want to ignore it if you are in for the long term.

Ruby 45

Ruby RSS Australia Social Media 45

Aymeric Gaurat-Apelli

JULY 1, 2010

Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites. Although I believe SEO is a better strategy for the long term, paid traffic is a good option at the beginning. You don’t want to ignore it if you are in for the long term.

Ruby 28

Ruby RSS Australia Social Media 28

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Cool dashboards matter—whether or not you want them to.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

abovethecrowd.com

OCTOBER 1, 2013

You want to know what it is for each and every outreach campaign. There are also many who believe that site speed positively impacts SEO , and as a result, you have multiple reasons to care about this. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 13, 2015

If you are an ecommerce site, amongst many other things you can track customers who purchase multiple times, all kinds of product detail related to cart and checkout pages, your internal cross-selling and up-selling campaigns (small plug for event tracking on this one as well), multiple orders by the same customer, and like a million other things.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

AUGUST 14, 2019

The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Sometimes you have to re-aggregate metrics in your formulas when creating custom fields that involve two metrics from different data sources to get them to work for date ranges any longer than one day. Date was our join key. Conclusion.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JANUARY 30, 2012

And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. Every search engine's SEO algorithm is unique. I'm (secretly) trying to show the VP how much (or how little!)

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. Bounce rate helps you find campaigns and landing pages that need to be killed / improved.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. For the first layer of our clients we are going to have to stop creating dashboards. How many more micro outcomes?

Analytics 159

Analytics Metrics Web Ohio 159