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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s often a higher purchase price (or at least a more complex sale).

B2B 48
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. Work with R, Python, and SQL code directly from the browser—no need to install anything. Some interesting marketing datasets to explore. They come with a quality score ranging from 1 to 10 based on how complete the documentation is.

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Amazon Redshift Too Slow or Crashing? BlazingDB Performs

Austin Startup

Massive Scale with Unprecedented Speed BlazingDB offers a massively distributed, “cloud first”, high performance SQL database that achieves performance gains on the largest workloads and datasets at extraordinarily competitive costs. Transformations, aggregations and joins at massive scale is where BlazingDB wins!

Peru 58
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Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. Remember that you have to feed this model with regular traffic and conversion data for the results to be representative.

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Multichannel Attribution: How to Measure the Unmeasurable

ConversionXL

But customer paths are non-linear and pretty complicated— sooo many things influence conversions. . When you’re working in a multichannel business and a big chunk of conversions happen offline, it gets even worse. When examining the ROPO effect, traditional brick-and-mortar sales virtually vanish for certain categories.

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. The problem is further compounded by our reliance on last-click conversion tracking. Your insights. They need more English language.

Analytics 159