ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. and some people will click on that URL and come to our website (desktop or mobile). Number of downloads of our latest mobile app from Facebook visitors. But not, ever, in aggregate.]. from those clicks. Number of qualified leads.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. This form of advertising is know at CPA (cost per action). Internet consumption is obviously growing massively on mobile devices. But we’re only in the first inning of mobile advertising.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). Time to burst your bubble just a little.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites.

Analytics 60

Analytics Metrics eCommerce PPC 60