Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. Yet to develop audiences you also need to understand: compelling content, sound, special effects, etc which is why most online video startup digital media companies are in Los Angeles or New York and not Silicon Valley.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

JUNE 5, 2009

It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. Even that early, it became clear that 4% was not an achievable goal.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). New York City, NY Sept. 10: Techstars New York?—?New New York City, NY?—? 4: “Sell More Faster” Launch Party?—?Austin, Austin, TX?—? RSVP here Sept.

Austin 48

Austin Management Los Angeles New York City 48

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Some ecosystems are stable, others malign, and others grow and prosper.

Customer 156

Customer San Francisco Viral Lean 156

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). I know of at least one very clever entrepreneur in New York looking at this space. initially captured the Internet portal revenues by aggregating eyeballs. The problem is that the average value of products that sell on affiliate networks is sub $100.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. We’re building a True SaaS company in Boise, Idaho, not in Silicon Valley or not in New York. I’ll say that one more time. This is number one. What best describes you? It’s weird.

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. Click-through Rate. + % New Visits. Click-through Rate.

Metrics 151

Metrics Web Analytics CPA 151