Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad."

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

klinger.io

JANUARY 17, 2014

In case of exploration it usually doesn’t matter too much if we have only little historic data , or that we need to jump through a few hoops (aggregate from several tools, export to excel/R, etc). Custora for eCommerce (Highly recommend). RJMetrics for eCommerce. About Data integrity. activation/engagement). Totanga for SaaS.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 15, 2014

This is a nicely customized data puke for our Ecommerce and Customer Retention team. It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). Along with other things in the layout, also notice the red minus icons and the green plus icons.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. And in two seconds… Like every two-year-old child, I know that red is bad and green is good.

Analytics 145

Analytics Metrics API Web 145