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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. Brightcove analytics aggregated data effectively across those platforms.

Hosting 127
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. numbers for various industries.

Analytics 123