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8 strategic hacks for building marketplace liquidity

The Next Web

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory.

B2C 136
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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics 133
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. Brightcove analytics aggregated data effectively across those platforms. Before, running videos directly on your site required a plugin, like Flash.) Adapt video sizes. Implementation is technical (i.e.

Hosting 127
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123