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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known.

Marketing 126
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. Before, running videos directly on your site required a plugin, like Flash.)

Hosting 127
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful.

Analytics 123
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51
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How Responsive Design Boosts Mobile Conversions

ConversionXL

Then, after deploying the responsive conditions to the already live site, they monitored the same metrics for another three weeks. The site launched in October 2012 and within a couple of weeks Skinny Ties experienced massive improvements in sales metrics compared to the previous three months: Revenue from iPhone grew a staggering 377.6%.

Mobile 115
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It’s like arguing against vertical software. Do you “entrepreneurs” really think a guy or gal that can compile Linux on a bicycle wants to write a secure payment processor on an iPhone, or a Flash app that runs on every browser? March 26, 2011 at 9:02 am. The reasoning behind this post is questionable. Robert Stanton.

Java 107