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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics 133
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Marching through quicksand

Startup Lessons Learned

The biggest lost opportunity of all, though, is this one: we no longer need to rely on scarcity or status-oriented measures to filter which projects should get the green light. I ask because as you mentioned there is a gap between people embracing lean principles and those who won't. August 24, 2009 2:17 PM Norbert Mocsnik said.

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Visual Engagement Metrics: Your Optimization Secret Weapon

ConversionXL

In 2010, Dr Anne Aula, Senior User Experience Researcher at Google, gave a presentation where she presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. 19% of people showed some horizontal correlation between mouse movement and eye tracking.

Metrics 65
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Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

of VCs said they had a decreased appetite for risk and that more than half of those polled expect their firms to do between zero and three deals in the next year and you start to get the feeling things are going to get a lot worse for private companies, in aggregate, before they get better. Add to this that 72.7% next to nothing, charge?

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.

Metrics 60