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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through SEM? On measurement. Is it 4/1,000? Retention / Churn.

Metrics 346
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Senior exec team is ex-QPass (mobile payments platform sold to Amdocs).

Stealth 285
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. But you don’t need to spend money on SEM. You must invest in technology.

SEM 150
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.

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Crisis Shmisis: Q2 2010 Closes with 40 deals and more than $400 million raised in Israel (Deal Summary)

VC Cafe

Looking at the aggregated list gives a quick sense of what funds are actively making investments. On June 22, 2010 - Perfecto Mobile closed an undisclosed third round of funding from new investor Vodafone Ventures and returning investors Carmel Ventures and Vertex Venture Capital. 21/06/2010 22/06/2010 Perfecto Mobile Ltd.

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Crisis Shmisis: 40 deals, more than $400 Million raised in Q2 2010 in Israel (Deal Summary)

VC Cafe

Looking at the aggregated list gives a quick sense of what funds are actively making investments. On June 22, 2010 - Perfecto Mobile closed an undisclosed third round of funding from new investor Vodafone Ventures and returning investors Carmel Ventures and Vertex Venture Capital. 21/06/2010 22/06/2010 Perfecto Mobile Ltd.

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How can my company become great?"

Analytics 124