Remove Agile Remove Channel Remove Customer Development Remove IP
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

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Lesson Learned in Medical Devices

Steve Blank

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. And saved millions. Lessons Learned.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc.

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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

More agile competitors are starting to eat into our business. They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. Now we’re known for “making the numbers,” living on our past successes.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. Other than that, you know their IP address, maybe their browser version or what country they are in. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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How to Flip Your Startup in 5 Steps

ReadWriteStart

Flip startups are agile startups that aim to exit quickly. This is lean development without any customer development. In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. The development part is similar to a lean startup: you want to be agile.

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The Sharp End of the Stick « Steve Blank

Steve Blank

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.