Remove Agile Remove Lean Remove Media Remove Vertical
article thumbnail

How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive.

SEO 147
article thumbnail

Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Core Values Even after we had Mission and Intent down pat, one of the things that still drove me crazy was when we failed to deliver a project for sales on time or we missed a media deadline, everyone in my department had an excuse.

article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120
article thumbnail

Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. The remaining company kept the Hewlett Packard name and focussed on computers.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

The colors, visual styles, and fonts on your website should look like your business cards , which should look like your social media accounts, which should look like your business logo, which should look like your… you get the idea. Social media. Many social media sites offer integrated polling as well. Via social media?

Marketing 162
article thumbnail

The “Good” Student « Steve Blank

Steve Blank

You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. Reply Quote of the Day | Bronte Media , on April 7, 2009 at 7:28 pm Said: [.] There’s a big difference between being an employee at a great technology company and having the guts to start one. Steve Blank [.]