Analytics B2B Lead Generation Retention 
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
ConversionXL
OCTOBER 16, 2022
You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Google Analytics helps you dig into where leaks occur.
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ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Customer journeys are rarely linear. Image source.
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. Webinars as a demand generation tactic have benefited greatly from this.
YoungUpstarts
OCTOBER 10, 2012
Even PhD analytics eggheads. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. If so, the business world is full of specialists who are all too eager to help.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts.
ConversionXL
JULY 3, 2014
With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. Look At Segmentation.
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