article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

article thumbnail

What is CRM? Customer Relationship Management Explained

Up and Running

Having all of your customer information organized within a single system helps your business become more efficient. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Google Analytics and CRM) used to track them. This example from 3Q Digital shows which KPIs are tracked and how: This section will typically be tied to a wider marketing measurement plan and used to inform strategy and implementation decisions. Any marketing automation , social media, analytics, and performance tools you use.

Campaign 149
article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Data on interactions can be found in social analytics dashboards and Google Analytics. . As you build out your list of assets, do it with your audience in mind.

Audience 139
article thumbnail

Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Designers, argues @fergusdyersmith should view crowdsourcing sites as lead generation opportunities – [link]. Goals, Strategies and Tactics (why startups & small business should pay attention to all 3) – [link]. New-to-the-world: strategic marketing for startups and small business – [link].

article thumbnail

3 Ways To Benchmark For Startup Success

YoungUpstarts

During the prelaunch phase, we do lead generation from Facebook Ads based on a recommended threshold cost per lead. Of course, we’ve also worked with companies that already invested in their products and are ready to use benchmarks to achieve their business plan objectives. Keep track of your data.

Startup 191
article thumbnail

How Getting My MBA Helped Me Thrive as an Entrepreneur

Up and Running

Following the logic that venture founding teams need both builders (engineers, operations specialists) and sellers (marketing, sales, business development), I focused my coursework on marketing, and some of these classes truly blew my mind.