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In The Fast Lane Of Business: Tom Maletta’s Reflections On Speed And Agility In Marketing

The Startup Magazine

The business landscape, particularly in the marketing realm, is evolving unprecedentedly. Brands and marketers must adapt swiftly to stay ahead in a fiercely competitive environment. It calls for a dynamic marketing approach, one that not only anticipates changes but also responds to them with precision and flexibility.

Agile 78
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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.

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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

speaking to customers); Customer requests; Strategically, to attack a market. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas.

SEO 159
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Social, Agile, and Transformation: Strategic Agile Thinking: Balancing Value, Innovation and Research

ctotodevelopers.blogspot.com

Using the framework Should these principles be a driving framework for self organizing teams, or should there be formal process or governance around it? Shifting to a Market, Program, and Platform Organization. Top Five Tools of BigData Analytics. Achieving 2X in Speed To Market Using Agile Platfo. No Scrum Master?

Agile 40
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Oppose HB 1192 – The “Software Tax”

VC Adventure

As an illustration, let me share with you the list below, which came to me yesterday in an email solicitation from a company that collects this kind of technical information from big companies and markets it to companies like ours, hoping we will buy their marketing/intelligence lists. Citrix Presentation Server 4.0,

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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. She’ll be conservative if you implement the winner, be it the AB testing tool, use your web analytics to continue watching. Does that sit into the Agile scrum team?

Video 48