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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often.

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The Definitive Guide to Video Prospecting

ConversionXL

What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign. What is the age distribution of your female demographic? Collect leads and segment your audience.

Video 141
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19 Things We Can Learn From Numerous Heatmap Tests

ConversionXL

In the study, user viewing time was distributed as follows: Above the fold: 80.3%. Abandon automatic image carousels and banners for better clickthrough rates. When your target audience are elderly people, make sure to focus on making your website as easy to use and clutter-free as possible. Below the fold: 19.7%. Image source.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. According to Google, a good CTR in the search network is one that is above 1%.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. The team over at Post-Planner experimented with a post that said “good-morning” to their Facebook audience at 7 a.m. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. The question is – how? Otherwise you’re out.