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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.

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The Definitive Guide to Video Prospecting

ConversionXL

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Video 141
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. site analytics data.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud.

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How To Identify Your Target Market & Make More Sales. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. I’ve got to do something different in Tumblr than I do in Facebook because the audience is different.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?