Remove Audience Remove Conversion Remove Conversion Rights Remove Customer
article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. So the types of communities I work on are peer to peer, usually customer communities. So community is a buzzword right now for sure.

article thumbnail

How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. 16:33] What should I be posting? [18:29]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Talking AI with AI

Reid Hoffman

People absolutely love using its conversational interface to fulfill their information needs. Recently, we have started to see how quickly this will change different kinds of productivity software, such as the customer service platform Cresta , the productivity platform Coda , or the storytelling tool Tome. But, already, we have magic!

article thumbnail

How To Improve Your Local Marketing Strategy

Duct Tape Marketing

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Plumbers are our customers.

article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Right, right, right.

article thumbnail

What Employer Branding Is And How To Build It For Your Business

Duct Tape Marketing

[2:29] Would you go as far as to say a primary marketing message talking about what a great team you have and how great people like to work there, is really not a bad attraction message for customers either is it? [4:46] There is really not a bad attraction message for customers either, is it? James Ellis (02:44): I don't know.

Chicago 77
article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation.