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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. Most campaigns can be optimized to increase conversion rates and lower costs. ” tweet we got a great response rate and moved our conversation to email. The outcome of this?

Revenue 60
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Prospect trial to conversion rates fell with the longer trials. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. The results? What is the point of diminishing returns? Image source.

Framework 102
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Who can build the marketing machine?

This is going to be BIG.

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. I asked her about who her peer group was--who she has smart conversations about audience development, customer acquisition, metrics, etc--and she was at a loss. In New York City, that just shouldn't happen.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They had gotten feedback from consultants and industry experts that cities and utilities might be a more receptive audience.

Customer 258