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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. Network Effect B2B. Most often, when people talk about “network effects,” they’re referring to consumer-facing startups.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. But without third-party cookies, what’s a display network to do? FLoC tries to solve the simpler problem—interest-based targeting. Image source ).

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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

In contrast, if you don’t have people that are relying on you for their primary income, you’ll have a very fickle audience. They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. Same goes in labor marketplaces.

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Terence Kawaja Presents “Clash of the Titans” in Social Media

VC Cafe

Terrence presented one of the LUMAscapes, which made the audience literally grasp for air: He says that media is now based on audience as opposed to context. There is disintermediation going on. These are extremely complicated slides that have been downloaded over 740,000 times (according to their website).

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

Most Deep Learning methods involve artificial neural networks, modeling how our bran works. The current crop of Analytics tools are getting better and better at the known knowns , the process of disintermediation of the humans doing that work is only going to accelerate… And then that work will disappear. Thirty points. Insane, right?