Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.
mashable.com
MAY 28, 2010
A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?
Austin Startup
OCTOBER 29, 2010
HomeAway lives off SEO and SEM, and spends tons of money with Google, I imagine. If you’re a fund that got in early, you could take most of your investment off the table and let the profit ride! The strategic value of Google as an investor can’t be overlooked.
Both Sides of the Table
MAY 15, 2010
If you watch the video you’ll see that Jason & I debated whether Austin Ventures or Redpoint had funded HowAway / VRBO … turns out we were both right! WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. What about appealing to a certain lifestyle category? Products from hip new DTC brands can be great gifts.
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