article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. Two Ways to Hold Entrepreneurs Accountable (for Ha.

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") The wise entrepreneur will take this advice seriously in order to distill his ideas down to their essence. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Lean 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Two Ways to Hold Entrepreneurs Accountable (for Ha. I used to use $.05,

Demand 167
article thumbnail

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Two Ways to Hold Entrepreneurs Accountable (for Ha.

article thumbnail

Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Two Ways to Hold Entrepreneurs Accountable (for Ha.

article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Audience 119
article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Two Ways to Hold Entrepreneurs Accountable (for Ha.