The Startup Magazine

NOVEMBER 16, 2019

This works particularly well for those engaged in B2B activities or for those who struggle to network. In Africa – and South Africa in particular – you can seek online tenders and have the jobs sent straight to your inbox. If users see enough of your comments they will eventually click on the link or look you up.

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South Africa Africa Social Media B2B 92

Version One Ventures

OCTOBER 27, 2016

More than 75 marketplace founders and investors attended the event – coming from as far as South Africa and Nova Scotia. Last Thursday, we hosted a private marketplace-themed event in San Francisco, The Holy Grail of the Marketplace: The Virtuous Cycle.

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South Africa San Francisco Africa B2C 60

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B.

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South Africa Europe Disintermediation Poland 310

Duct Tape Marketing

JUNE 16, 2017

Aids.gov used Facebook Live to stream their International Aids Conference in South Africa. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Show your audience (attendees or otherwise) what happens behind the scenes. Leverage user-generated content.

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South Africa Audience Video Africa 55

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. China, South Africa, Egypt. Or at least think a lot harder about not investing the little amount of money to take big action. How many tourists?

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Analytics Sierra Leone Channel Conversion 143