B2B Campaign Lead Generation Security 
ConversionXL
JUNE 2, 2022
Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
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ConversionXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer?
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Cognism previously operated a leads-based paid media model.
ConversionXL
MAY 27, 2022
Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.
ConversionXL
OCTOBER 25, 2018
It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. generates the demand) for the target audience.
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM isn’t a quick and easy win. Get executive buy-in.
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