article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Companies experience a high churn rate because of bad product adoption.

B2B 150
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Instead, they could simply click a link and enter an email address. ConvertKit’s early success came from cold emailing.

Retention 113
article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right?

article thumbnail

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. Connect on LinkedIn.

article thumbnail

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. You’ll find examples of using both customer and MRR churn rates.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Image source ).

PR 120