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How To Create A Brand Name For Your Company

Duct Tape Marketing

3:52] You’ve worked with a lot of pretty big names in your career – would you say that this idea is equally as important for a small business as it might be for a division of a Fortune 500 company? [5:20] So, so, so I, most of my listeners, many of my listeners are small business owners. What would you say that?

Naming 76
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you are a small business owner, people now judge your entire life’s work based on the design and content of your website. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

SEO 28
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

The fact of the matter is that while certain industries, like retail, have already learned how to harness the power of paid search, businesses in any field can benefit from it. Increasingly, Google is where people head to find information about businesses. This is true of prospects who are looking for new solutions to their problems.

Search 71
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Business Tips For Women Business Leaders

Mike Michalowicz

Many men and even other women will tell you to “be more like a man,” to succeed as a woman in business. Be yourself —whether you’re a Kansas farm wife, or Las Vegas Mafia wife arm candy or a NYC Trophy wife or a San Franciso Lesbian…be yourself. We are connectors, and we bond over conversations.

Las Vegas 165
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Small Business. SMALL BUSINESS. more in Small Business. Harvard professor Noam Wasserman and WSJ small-business editor Vanessa OConnell took reader questions about avoiding start-up pitfalls on Sept. Small Business » Subscriber Content Read Preview. INTERNET BUSINESSES.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. image credit.

Analytics 100
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Transcript of Finding Your Brand’s Purpose

Duct Tape Marketing

John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. Back to Podcast.