article thumbnail

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
article thumbnail

3 Effective Tips for B2B Entrepreneurs to Accelerate Their Pipeline

The Startup Magazine

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This ensures your sales team focuses on leads with the highest conversion potential. The higher the lead score, the higher the chances of conversion.

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

article thumbnail

The How – and Why – of Event Marketing for Small Businesses

Women Entrepreneurs Can

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. Have Intent.

article thumbnail

What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. What data can we provide?

PR 100
article thumbnail

7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Keep in mind that the potential effects of a website redesign on your conversion rate are unknown without testing the changes.

article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02] 7:02] What are some of the platforms for a community that works well for smaller businesses? [7:02] Are B2B communities B2C?