Remove B2B Remove Differentiation Remove Government Remove Revenue
article thumbnail

The Courage to Monetize

Austin Startup

What seems to be the best way to create customers and revenue may result in a business model that is out of vogue with the investment world and shortchanges you on enterprise valuation. If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X.

article thumbnail

You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

But they’ll sit up and pay attention when you talk about the customers and revenues of the business. Role models” haven’t made it quite as far the heroes, but as practising entrepreneurs they are fully up-to-date with the on-the-ground realities of fundraising, hiring, and interfacing with government. ii.actual REVENUE?

Asia 207
article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Online Audiences and Marketing Messages. Knowing who we’re targeting online is key.

article thumbnail

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In November of this year, the company announced that it had achieved “substantially” more than $1B in revenue in the third quarter. billion of GSV (gross services revenue) across 2.0

article thumbnail

What Employer Branding Is And How To Build It For Your Business

Duct Tape Marketing

the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. But okay, that's neither here.

Chicago 73
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

If you can fix that, more revenue will immediately flow into your client's bottom-line. You can also of course use this strategy to differentiate between new and old subscriptions. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot.

Analytics 131