ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” The rest of the story is familiar. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. The New York Times, January 2001. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” The rest of the story is familiar. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. The New York Times, January 2001. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Click on over and give us a review on iTunes, please! John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. Scrolling further, we have a simple 3-step process on how the software works. Scrolling further, we have a simple 3-step process on how the software works.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

SEPTEMBER 16, 2020

Copy testing, in other words, won’t help you differentiate —it will help you know if you’re conveying that differentiation effectively, in a brand spot or on a long-form sales page. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. And most copy tests don’t reward you for that. Conclusion.

Campaign 116

Campaign B2B Software Review Differentiation 116

Duct Tape Marketing

NOVEMBER 1, 2017

And he is going to carry the torch the rest of the way. And so that would be where I would draw those differentiations. One of them of course is to start to leverage the asset that you call audience, when you start looking at how leveraging the value of an audience can help make the rest of your marketing better.

Cost 37

Cost Marketing Audience Media 37