YoungUpstarts

JULY 26, 2017

SaaS marketing is unlike other marketing. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts.

Web 127

Web Software Review Software Technical Review 127

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. But neither role is that of a Web Analyst.

Analytics 125

Analytics Web Salary Non-Compete 125

Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

Small Business 41

Small Business Social Media Engineer Matching 41

alexpoole.info

AUGUST 14, 2012

Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Sans serif are better on the web. 1995 , De Lange ), that shows no difference in legibility between serif and sans serif font on the web.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. People don’t pay close attention to web content.

B2B 48

B2B Audience North America Boston 48