article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
article thumbnail

Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Possibly even more interesting is the rapidly growing data sources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop an App for Your Business Without Coding Knowledge

Up and Running

With more and more people working remotely , using eCommerce websites for shopping, and dating online, companies should build a mobile app or website in order to remain relevant. . It’s hard enough to learn how to fund a business without worrying about mobile app development costs. Serious businesses always have well-designed websites.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. A dramatic example of this is a software development agency offering UX and UI services. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120
article thumbnail

What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source.

Equity 94
article thumbnail

Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 11 Best Practices For eCommerce Websites – [link]. What Should the Ads Be Like?

article thumbnail

Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.